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Definitions (33)
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associate
Synonym for affiliate
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auto-approve
Affiliate application process whereby all application are immediately accepted/approved upon submittal by the affiliate. This term can also be used to describe the process of automatically accepting all sales recorded by affiliates.
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banner ad
An electronic advertisement or billboard such as an animated GIF, Flash Movie, JPEG that advertisers a product, service, or web site.
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browser
A client program (software), such as Internet Explorer, Netscape, or Opera, that is used to look at various kinds of Internet resources.
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charge back
An invalid sale that results in the affiliate's commission being forfeited.
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click-through
The action when a user clicks on a link and follows through to the merchant's web site.
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click-through ratio
(CTR): percentage of visitors who click-through on a link to visit the merchant's web site.
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co-branding
situation where affiliates are able include their own logo and branding on the pages to which they send visitors through
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commission
Income an
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