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Definitions (110)

1

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storefront


Electronic or physical location where a merchant can facilitate and promote the sale of goods.
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MOBILE TERMINOLOGY GLOSSARY


A
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acceptance


A generic term for the acceptance of payment types including card schemes, mobile, check, prepaid or other alternative payments.
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acceptance •


A generic term for the acceptance of payment types including card schemes, mobile, check, prepaid or other alternative payments.
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Advertising


The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
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APPLICATION


A broad term used to describe specially designed software used for a specific task on networked devices.
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Application Provider


The entity that provides the technology platform for common short code service applications.
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application provider


The entity that provides the technology platform for common short code service applications.
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ARPU


The revenue generated by a single customer or unit, typically on a monthly basis. ARPU = total revenue / number of subscribers.
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Audio Jack Card Reader


A mobile phone credit card reader when plugged in to your mobile phone’s audio jack lets you process credit and debit cards in real-time on your mobile device.
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