AdSense is Google’s ad placement service for paid ads set-up through the Google AdWords platform. It allows website and blog owners to earn money by displaying text, image and video ads on their pages. This revenue can be earned per click or impression. All AdSense members are also already a part of the Display Network.

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A 301 redirect is set-up to ensure one URL automatically directs to another. This will be actioned by clicking on a link to the old URL or by typing it directly into your web browser’s search bar. 301 redirects are helpful for SEO as they tell search engines (and the general web) that your webpage’s address has permanently changed. When companies g [..]

In web design, ‘above the fold’ typically refers to the section of the webpage that’s visible in the browser window without scrolling. As it’s the first thing a user sees, it should include any information that you want to be easy to find- think your business phone number, introductory content about your business, and a clear CTA (Call to Action). [..]

AdWords is Google’s online advertising platform which can be used to drive traffic to your website, as well as promote your products, services and brand awareness. These ads are mostly image or text-based, and will be placed in search engine results or in websites and blogs that are members of Google’s Display Network. Please see PPC and Google Sho [..]

Ad extensions can be added to text Pay Per Click adverts that appear in search engine results. They range from displaying additional information about your business (such as your opening hours, phone number and location), to featuring extra links to particular pages on your website.

In PPC (Pay Per Click), your Ad Rank is determined by multiplying your Quality Score and bid amount, and determines the position of your ad on the Google search results page. Please see bid and Quality Score for more information.

An affiliate will sell or promote products and services for a merchant and receive commission on the sales they make. Affiliates may market these using PPC (Pay Per Click), SEO (Search Engine Optimisation) or social media.

This refers to a set of mathematical calculations and rules a search engine will use to rank websites in search results. Social media platforms also use their own algorithms to structure posts and determine which ones will appear on a user’s feed.

ALT text (or ‘alternative text’) is a word or phrase used to describe an image when it’s been uploaded to a website. It can be added to an image either using HTML or your website’s CMS system. ALT text has two distinct advantages; firstly, it will appear in the place of the image if it doesn’t load. Secondly, it can contain keywords to improve the [..]