Meaning DAU/MAU
What does DAU/MAU mean? Here you find 2 meanings of the word DAU/MAU. You can also add a definition of DAU/MAU yourself
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DAU/MAUThe ratio of active users who play each day over the number of monthly active users. This illustrates player engagement and is also commonly referred to as the stickiness factor.
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DAU/MAUThe DAU/MAU ratio compares Daily Active Users to Monthly Active Users and shows roughly how many days per month an average user engages a game. A DAU/MAU ratio of 50% would mean that the average user of your app is using it 15 out of 30 days that month. The DAU/MAU ratio is strongly correlated with social gaming success.
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