An approach to measurement in which people's perceptions of the similarity of objects and their preferences among the objects are measured, and these relationships are plotted in a multidimensional space.

A set of analytic techniques used to visualize similarities or dissimilarities in data. Multidimensional scaling is increasingly used to represent nonspatial information in spatial terms, often within [..]

is an experimental method which attempts to avoid a confusion occurring between two variables of similar characteristics by placing them (spatial) apart from each other.

A set of analytic techniques used to visualize similarities or dissimilarities in data. Multidimensional scaling is increasingly used to represent nonspatial information in spatial terms, often within [..]

Procedures designed to measure several dimensions of a concept or object (often used in brand image and brand equity research).

A statistical technique that allows attitudinal data to be collected for several attributes in a manner that allows data analysis to produce a single overall rating of a retailer (rather than a profile of individual characteristics).

Multidimensional scaling (MDS) can be considered to be an alternative to factor analysis (see Factor Analysis), and it is typically used as an exploratory method. In general, the goal of the analysis [..]