Meaning comparative advertising
What does comparative advertising mean? Here you find 5 meanings of the word comparative advertising. You can also add a definition of comparative advertising yourself
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comparative advertising1. (consumer behavior definition) An advertisement in which there is specific mention or presentation of competing brand(s) and a comparison is made or implied. 2. (advertising definition) An approach to the advertising message that persuades the audience by comparing the performance of two or more brands of a product or service. The reference bran [..]
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comparative advertisingComparative advertising is the use of another company's trademark in order to compare that company's products with its own. Comparative advertising qualifies as a trademark infringement or d [..]
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comparative advertisingComparative advertising is the use of another company's trademark in order to compare that company's products with its own. Whether or not comparative advertising qualifies as trademark infr [..]
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comparative advertisingMessages comparing a retailer's offerings with those of competitors.
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comparative advertisingAdvertising which refers to a competitors product in conjunction with …
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