A cookie is a small file that a website sets in the browser of a user. By a subsequent visit to the website by the user, the website operator can use this cookie to associate the two activities to a single user. The cookie is currently the most commonly used tracked method, because it enables a user to be identified across multiple sessions, even i [..]

Affiliate Marketing is a marketing model where various website operators drive traffic to a partner site in exchange for commissions. These commissions are then only paid when the visitor delivered is converted. Affiliate Marketing is the most common type of performance marketing.

Attribution method describes the rules used for allocating provisions. For example, it can be determined which page led to a purchase. The allocation of the provision can be completely or partially made to the partner or channel. In particular, widely used is the attribution to the last traffic source. It is also possible though to allocate based o [..]

A conversion indicates a successful attainment of a defined interaction goal on a website. The most standard interaction goals would be sales and leads. Individualized goals can also be defined, such as the watching of a video or registering for a newsletter.

Conversion Attribution describes the principle that a conversion is not by default attributed to the last traffic source. Instead, the attribution is based on a selected method for allocating the conversion to multiple sources.

Cookie lifetime indicates how long a cookie set by a website will remain active. After this time period, the cookie expires. The lifetime is particularly relevant for the attribution of conversions to individual traffic sources.

see Tracking Switch

The Cost per Action (CPA) indicates the cost for having a particular action / goal / conversion reached. The various advertising costs leading up to the conversion are summarized together. Normally, the average CPA is considered, which takes the sum of all advertising costs divided by the number of conversions. The CPA is one of the most important [..]

Display Marketing is the term used to describe classic brand marketing in online portals. The marketing occurs via banners or multi-media ads of various sizes and formats. Invoicing occurs on a CPM (Cost per Thousand) basis or by package prices.