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cioj.co.uk
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Definitions (14)
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coverlines
The succinct ‘come hither’ information on a magazine cover about what’s inside that makes you desperate to buy that issue
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dps
Double Page Spread i.e. two pages facing each other, containing one feature
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dummy
Sometimes called ‘the book’ – a mock-up of a magazine issue to check all is correct before publication
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flat plan
Literally that, a plan of all a magazine’s pages and how they fall, dictated by how the magazine is put together at the printers (saddle stitched/perfect bound), the amount of advertising in that issue and space required for features.
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head/headline/title
The few attention grabbing words (usually in capitals) at the top of a feature
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lower case
Not capital letters
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proof
A page that needs checking before publication
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pull quote
A short quote taken from a feature and placed in a box in larger type to break up large areas of text
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sell/standfirst/subhead
The two lines or so under the headline that sum up what the reader is about to read and makes them want to read it.
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sidebar
Extra information on the subject a feature is written about – often done as bullet points. Also called an information panel.
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