Personal Directory Data is calendar, address book, phone/text log, or photo/video file data (including any associated metadata), or similar data created by a user that is stored on or accessed through a device.

Ad Delivery and Reporting is separate and distinct from Interest-Based Advertising and Cross-App Advertising and means the collection of information from a device from the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day; statistica [..]

These companies pay to have their advertisements placed on websites or apps. For example, Ford would be the advertiser in a display ad for a Ford Mustang you might see in the auto section of a newspaper. The Coca-Cola Company would be the advertiser for a Sprite banner ad.

A tool used to get people's attention and to get people to do, buy, or believe something. Advertising helps brands engage with their customers and potential customers. Advertising subsidizes websites’ delivery of rich content, innovative tools and services used by consumers and businesses to connect and communicate.

A web browser is the software program you use to retrieve and view webpages and other content on the Internet. The most popular browsers today are Google's Chrome, Mozilla's Firefox, Microsoft's Internet Explorer, and Apple's Safari. These programs are free to download, and users may have more than one browser on their computer [..]

A cookie is information (a small text file) that a site saves to your computer using your web browser. Cookies enable personalization of your web experiences. For example, a cookie may allow sites to record your browsing activities - like what pages and content you've looked at, when you visited, and whether you clicked on an ad. Cookies can h [..]

Cross-App Advertising means the collection of data across applications owned or operated by different entities for the purpose of delivering advertising based on preferences or interests known or inferred from the data collected.

De-Identified Data is data that is not linked or reasonably linkable to an individual or to a particular computer or device.

A domain is a user-friendly name that represents an IP Address or similar online location. This is similar to referring to “Joe’s House” instead of saying, “123 Park Ave.” For example, networkadvertising.org is a domain representing a website located on the IP Address 198.101.192.213 (as of the date of this writing).

An ad exchange is a technology that facilitates automated, real-time auctions for online advertising. Publishers sell open ad spaces on websites to advertisers in real-time - it happens incredibly fast, just as a web page is loading. The matching of advertisements with ad spaces is similar to the "stock exchange" in the stock market, with [..]