The process by which a commodity in the marketplace is known primarily for the image it projects rather than any actual quality.

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Using separate brands for each product, without a family brand to tie them to other brands of that firm. Individual brands are used when the products are different physically, are of different quality levels, are targeted for different users or uses, or vary in some other way that might cause confusion or loss of sales if brought together under a f [..]

Using a family brand to cover only some of a firm's products. It contrasts with those cases where the term family brand is used only to designate the firm's entire product line.

Promoting a product or service by identifying and then marketing its key differentiators from competitors. The differentiator/s often inspire the name, phrase or logo for which the product or service [..]

The use of a name, term, symbol, or design, or a combination of these, to identify a product.

A school of advertising that says‚ “If the consumer has heard of us‚ we’ve done our job.” Fortunately for agencies‚ brand value is extremely difficult to measure‚ so branding campaigns can be easily d [..]

Set of marketing strategies and tools geared to creating or strengthening a brand.

A traditional advertising method used to create a response from a target audience based on cumulative impressions and positive reinforcement. The ads are aimed at increased product or company name awa [..]

Marking or printing with a hot iron, freeze process, or punch. Cattle are branded with markings that identify ownership but also damages the hide.

The process of creating a unique, positive and recognizable identity for a product or service. Along with marketing and advertising, creating a visual identity through signage is an important part of [..]

The art/science/black magic of making a brand. Do not confuse the creation of a logo, which is the graphic representation of the symbol of the brand, with branding, which encompasses an enormous range [..]

(n) the act of stigmatizing

Taking your band, music and image and creating something unique and sellable

A tattoo or carving on a victim that indicates ownership by a trafficker/pimp/gang.

A car is branded after an accident to indicate its state of disrepair as one of the following:

We can provide a custom header/footer to your prints. This could include names, dates, special message, or a simple logo which you provide.

In the context of web based systems, the look and feel of the site, including the banner, colours, fonts, logos and general layout.

Neighbourhood 'branding' uses simple images and text to establish a desired identity for an area. The branding process can be used as a core element of a community involvement strategy [..]

The process of developing and maintaining a brand.

 The 

the creation of a three-dimensional character for a product, defined in terms of name, packaging, colours, symbols, etc., that helps to differentiate it from its competitors, and helps the customer to [..]

A tattoo or carving on a victim that indicates ownership by a trafficker/pimp/gang.