Refer to "See Also" column to the right.

Unit of audience volume, which is based on the percentage of the target audience population that has viewed a transmission across a unit interval (usually minute by minute audience, but some TAM systems base their GRP estimates on the second by second audience). For example, a GRP of 10 implies an audience size that is equal to 10% of the audience [..]

See gastrin-releasing peptide.

Gross Rating Point; the standard currency that broadcast TV has used to plan, purchase and measure advertising campaigns since the 1950s. Defined as [reach x frequency] for a target demographic.

Gross Rating Point. A measure of transaction typically used in TV but increasingly used in digital. A GRP is a measure of a number of impressions as determined by the reach times frequency of those im [..]

Gross Rating Point (GRP) is a measure of the advertising weight delivered by an advertising campaign. It is equal to the percentage of the target audience reached by a campaign, times the average numb [..]

Gross Rating Point. A rating point is one percent of the potential audience. GRPs measure the total of all rating points during a campaign. It is the percentage of the target audience reached times the frequency they see it.

Glass-reinforced plastic (or fibreglass) used in moulded form for some caravan fronts and rear panels and in sheet form in some caravans for flat areas such as caravan sides.

Glass Reinforced Plastic - popularly known as fibreglass.

Glass Reinforced Plastic

Glass Reinforced Polyester. Commonly called fiberglass, a material used for boat construction.

Glass reinforced plastic.

Glass Reinforced Polyester. Commonly called fiberglass, a material used for boat construction.

Unit of audience volume, which is based on the percentage of the target audience population that has viewed a transmission across a unit interval (usually minute by minute audience, but some TAM systems base their GRP estimates on the second by second audience). For example, a GRP of 10 implies an audience size that is equal to 10% of the audience [..]

Geographical Reference Points

Glass Reinforced Plastic, also known as fibreglass. GRP is a composite material made of a plastic reinforced by fine fibres of glass. GRP is an extremely tough material used in the marine industry for its hardwearing and weatherproof characteristics. GRP is also used as the outer skin on composite doors.

Gross rating point. Often used as a measure of the overall weight of an advertising campaign. One rating point is numerically equivalent to one per cent of the target audience (see also TVR).

Glass Reinforced Plastics. See Unsaturated polyester resins