New media that offers an enhanced experience relative to older, mainstream formats.

new media that offers an enhanced experience relative to older, mainstream formats.

Rich media advertisements are banners (or popups, skyscrapers, interstitials, etc.) which are constructed using dynamic tools such as Flash, html forms, Java, ASP, Shockwave, Javascript, or other languages or applications that increase the appearance and/or functionality of the ad beyond that which can be achieved with a static or animated image. F [..]

Online advertising with which visitors to a web site can interact in a web page format.

A form of new media that has been enhanced with animation or video. Rich media ads are animated, and often streamed, so that they appear more like television commercials, as opposed to ads containing static images and text. They can be embedded in Web pages and inserted into or between video clips. Using SMIL, they can be streamed concurrent to aud [..]

An Internet advertising term for an advert on a web page that uses advanced technology such as streaming video, java applets or interactive animation.

An Internet advertising term for a Web page that uses graphical technologies such as streaming video, audio files or other similar technology to create an interactive atmosphere with viewers.

Any ad that utilizes advances features like video, audio, or other non-text elements.

Technologies that enhance interaction, multimedia and transaction activity between users and the ad or Web content. Some rich media can require a plug-in to run the rich media content. See Streaming Media.

Artwork formats such as Flash, Java and DHTML that allow interactive or multimedia content.

 Ad technology that features more refined images as well as audio and video in the ad. Rich media ads frequently allow visitors to interact with a banner without leaving the page on which it appears (e.g., movie ads that expand and play a trailer on the host page).

Artwork formats such as Flash, Java and DHTML that allow interactive or multimedia content.

The collective name for online advertising formats that use advanced technology to harnesses broadband to build brands. Rich media uses interactive and audio-visual elements to give richer content and a richer experience for the user when interacting with the advert.

Technologies that enhance interaction, multimedia and transaction activity between users and the ad or Web content. Some rich media can require a plug-in to run the rich media content. See Streaming Media.

While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, peel down, play a video, etc.

 A method of communication that incorporates animation, sound, video, and/or interactivity. It can be used either singularly or in combination with the following technologies: streaming media, sound, Flash, and with programming languages such as Java, Javascript, and DHTML. It is deployed via standard Web and wireless applications including e-mail, [..]

Interactive digital media that has been enhanced with audio, video or animation. This term is used the most in internet advertising referring to ad banners that are animated or in some way dynamic.

The term rich media refers to a specific type of installations on the Web that are more functional and interactive. The core definition of rich media is that it is a Web page ad that contains video or [..]

Online advertising with which visitors to a web site can interact in a web page format.

Creative that includes video, animation, and/or sound. Rich-media emails often collect high open and click rates but requires more bandwidth and are less compatible with different email clients than text or regular HTML email-format messages. Some mailers also consider transactional email “rich”. Seed emails

A range of interactive and engaging ad formats, including expandable banners, embedded audio and video, all with linkable content. These tend to be more engaging and have higher click rates, but are b [..]

Rich media refers generally to media that has non-standard characteristics such as: Larger than ~40k, out-of-banner (OOB) behavior, features like "post to Facebook," plays video with [..]

Rich media refers generally to media that has non-standard characteristics. Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that [..]

Enhanced product imagery that may include zoom, rotation, color change, video and animation.

Rich media are banner ads that use technology more developed than standard GIF animation. For example: Flash, Shockwave, streaming video, etc.