Meaning audience accumulation
What does audience accumulation mean? Here you find 7 meanings of the word audience accumulation. You can also add a definition of audience accumulation yourself

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audience accumulation


The total number of different persons or households exposed to a media vehicle or to a particular advertising campaign during a specified period of time.
Source: ama.org

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audience accumulation


The total number of different persons or households exposed to a single media vehicle over a period of time (see Cumulative audience.
Source: smartbiz.com

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audience accumulation


Reach measure denoting the total number of different people (or homes) exposed to a medium over a specified period; such as a half-hour TV programme broadcast.
Source: agbnielsen.com

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audience accumulation


Reach measure denoting the total number of different people exposed to a medium over a specified period; such as a 1 week measure of a face.
Source: moveoutdoor.com.au

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audience accumulation


 The total net number of people/homes exposed to a magazine during its duration.   
Source: magazine.org

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audience accumulation


Reach measure denoting the total number of different people (or homes) exposed to a medium over a specified period; such as a half-hour TV programme broadcast.
Source: agbnielsen.net

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audience accumulation


The addition of new audience to a publication, television program, or other medium, as successive issues or broadcasts are produced.
G.O - 26 March 2021

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