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audience accumulationThe total number of different persons or households exposed to a media vehicle or to a particular advertising campaign during a specified period of time.
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audience accumulationThe total number of different persons or households exposed to a single media vehicle over a period of time (see Cumulative audience.
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audience accumulationReach measure denoting the total number of different people (or homes) exposed to a medium over a specified period; such as a half-hour TV programme broadcast.
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audience accumulationReach measure denoting the total number of different people exposed to a medium over a specified period; such as a 1 week measure of a face.
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audience accumulation The total net number of people/homes exposed to a magazine during its duration.
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audience accumulationReach measure denoting the total number of different people (or homes) exposed to a medium over a specified period; such as a half-hour TV programme broadcast.
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audience accumulationThe addition of new audience to a publication, television program, or other medium, as successive issues or broadcasts are produced.
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