Division of the broadcast day constituting a single timeband (e.g. early morning: 06.00-09.00; peak or prime time: 19.00-23.00, etc.). Most TAM systems divide the day into about eight dayparts (e.g. Early morning; Mid to late morning; Lunchtime; Early to mid afternoon; Late afternoon; Peak/Prime time, Late evening; Night). The dayparts correspond w [..]

one of the time segments into which the day is divided by broadcast media, determined by type of programming and who provides it (network or local).

Traditionally used for television buying; a block of time that divides the day into segments for purchase, scheduling and delivery (e.g., primetime).

Different time segments of the day utilized by broadcast media to sell advertising. Advertising costs vary by the daypart selected. Time periods of the broadcast day include Daytime, Early Fringe, Pri [..]

Division of the broadcast day constituting a single timeband (e.g. early morning: 06.00-09.00; peak or prime time: 19.00-23.00, etc.). Most TAM systems divide the day into about eight dayparts (e.g. Early morning; Mid to late morning; Lunchtime; Early to mid afternoon; Late afternoon; Peak/Prime time, Late evening; Night). The dayparts correspond w [..]

A section of a day, used for measuring audience ratings on TV. The cost of buying advertising varies according to the daypart selected.

A standard time period in which a program or commercial airs, such as daytime (11 a.m. – 3 p.m.), prime time (8 p.m. – 11 p.m.) or late night (11 p.m. – 1 a.m.).

A daypart is a section of the viewing day, for example breakfast (0600-0924) or peak time (for which there are various definitions).

   Dayparts are the way retail or foodservice outlets look at daily business flows. The primary dayparts are morning, lunch, afternoon and evening. One trend in co-branding is the combination of QSR brands in one facility that are focused on different dayparts. An example of this might be a coffee or bagel concept (a.m. daypart) combined with a tac [..]

An option to target campaign audiences by specific geography, based on the viewer's geo-location 

The time segments into which a day is divided by for the purpose of selling advertising time. Primary dayparts are morning (or AM drive), midday, afternoon (or PM drive), and evening.